Media Release

Washington D.C. ,

WorldCell Appoints Wireless Industry Veteran Dave Williams as Chief Executive Officer

Dave WilliamsWireless Industry Executive Joins WorldCell as CEO and CTO, Bringing 20 Years of Deep Wireless Technology and Business Expertise Across Enterprise and Service Provider Markets

WorldCell (WC) today announced that it has named wireless industry veteran Dave Williams as Chief Executive Officer. Mr. Williams will lead the  Company, including day-to-day operations, team development and will also be responsible for the Company’s technology strategy as the Company embarks on its next phase of growth of its leading M2M (machine-to-machine) service enablement platform. Founder and former CEO Blake Swensrud will continue his role as Executive Chairman of WC.

Mr. Williams, who has invested his entire career developing wireless telecommunications networks around the globe, and has vast experience building world class networks for tier-one service providers in Europe and the U.S., will work towards expanding WC’s global connectivity and device management solutions in the M2M ecosystem of OEMs, carriers and enterprises.

“We are thrilled to welcome Dave Williams to the team. We have started commercialization of our next-generation M2M platform and embarking on the next phase of growth in this transformative industry,” said Mr. Swensrud.  “Vital for our success is our close cooperation with OEMs, service providers and enterprises and Dave brings a tremendous amount of technology and business expertise to our team. I am confident Dave’s extensive industry experience makes him the right leader for WC at this time of enormous opportunity and growth for the Company.”

Mr. Williams joins WC as former CTO for Telefónica Europe and has experience working with major wireless telecommunications companies.  At Cingular Wireless, he headed up Technology Strategy and was responsible for uniting the company in developing one of the most profitable wireless networks in the world – currently the AT&T network.  Adding more diversity to his portfolio, Mr. Williams was Head of Wireless Technology at Comcast where he helped develop one of the largest Wi-Fi network deployments in the world.  Most recently he has been helping numerous Silicon Valley venture companies develop their investment portfolios.

“I am honored to join the WC team and look forward to working with the company’s Board and employees to deliver world-class wireless M2M solutions to our enterprise customers, as the need for M2M connectivity increases rapidly throughout the world,” said Mr. Williams. “It is a privilege for me to join WC during such an important time.”

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Media Contacts

Media Contact:

Lora Friedrichsen/ Valerie Christopherson

Global Results Communications (GRC) for WC

+1 949 608 0276

Notes to Editors

The M2M platform by WC is a next-generation set of capabilities that combines service provisioning and device management with application enablement tools to simplify the process of bringing wireless connectivity to products of any type.

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