Media Release

Renens/Washington D.C.,

Orange Switzerland and WorldCell enter partnership for global M2M solutions

WorldCell is launching its state-of-the-art M2M platform in Switzerland using Orange Switzerland’s network. So now Swiss companies will be able to use this M2M platform to connect their products via a global mobile network and improve their processes and service to clients.

M2M (machine-to-machine) connectivity is increasing rapidly throughout Europe with products ranging from consumer electronics, connected automotive, security, asset monitoring, smart metering and many others. The M2M platform by WC is a next-generation set of capabilities that combines service provisioning and device management with application enablement tools to simplify the process of bringing wireless connectivity to products of any type.

Through the platform’s combined functionalities, connectivity can be designed into a product or service and embedded at the point of manufacture to create a single product SKU (stock keeping unit) along with the required value-added services and Web based management for global deployment. The reduced complexity, simplified logistics, and highly flexible business processes make the WC platform an ideal choice for Swiss customers.

“We are excited that WC has chosen Orange as its exclusive mobile network partner for Switzerland,” said Markus Bütler, Vice President Enterprise & Wholesale at Orange Switzerland. “WC’s customers will benefit greatly from our excellent network, which constitutes the ideal basis for an efficient M2M service.”

Roger Dewey, COO at WC, commented: “We are proud to work alongside Orange to serve our M2M customers in Switzerland and Europe. Orange is the perfect addition to the growing group of operator partners working together with WC to provide global service for M2M.”

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Media Contacts

Orange: Therese Wenger, +41 78 787 10 16 –
WC: Tonya Bowen, +1.301.960.0036 –

Notes to Editors

Orange Communications SA ( entered the Swiss telecoms market in 1999 and offers a wide range of mobile communication services. For business customers, Orange offers integrated, simple and efficiency-enhancing landline and mo- bile solutions. The Orange mobile communications network covers 99% of the Swiss population. In addition to mobile phone calls, Orange also offers mobile broadband Internet connections that can reach theoretical maximum speeds of up to 42 Mbit/s using GPRS, EDGE, UMTS and HSPA+ technologies. The renowned trade magazine connect rates the Orange mobile network as “GOOD”, ranking it among the best in Switzerland. Some 1,121 employees attend to the every-day needs of 1.65 million customers, including those who work at 89 Orange Centers across Switzerland as well as at the more than 120 Orange Points. Orange Communications SA is a wholly owned subsidiary of Matterhorn Mobile S.A., a company indirectly majority owned by funds advised by Apax Partners LLP.

Innovation in M2M is what defines WorldCell (WC) and its next-generation service delivery platform for supporting connected devices worldwide. Available as an all-inclusive platform or as individual services, WC’s comprehensive solution for M2M encompasses device management, connectivity management, and application enablement. As part of the WorldCell group of companies established in 1996, WC continues the group’s legacy of delivering advanced high-quality products and solutions to meet the communications needs of its customers. The company’s main facilities are located in Reykjavik, Iceland and just outside Washington, D.C. in Rockville, Maryland, USA.